How to Look After Your Sneakers Like a Pro
Your sneakers aren’t just shoes — they’re part of your identity. Whether it’s a limited-edition drop or a custom Finlo design, keeping your kicks clean helps them stay fresh and last longer. Here’s how to look after your sneakers the right way.
Clean After Every Few Wears
Don’t wait until dirt builds up. Wipe your sneakers gently with a soft cloth or sneaker wipes after every few wears. Regular cleaning prevents stains from setting and keeps your materials from aging early.
Use the Right Products
Avoid harsh household cleaners — they can damage fabrics and fade paint. Use sneaker-specific cleaning kits or mild soap with lukewarm water. For custom sneakers, always test a small spot first.
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Leather & PU: Soft brush or microfiber cloth.
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Suede & Nubuck: Use a suede eraser and brush in one direction.
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Canvas or Mesh: Gentle circular motion with foam cleaner.
Keep Them Dry (But Not in the Sun)
If your sneakers get wet, let them air dry naturally. Avoid direct heat — it can warp the sole and ruin adhesives. Stuff the inside with paper towels to help absorb moisture and keep their shape.
Store Them Smart
Always store your sneakers in a cool, dry place. Use shoe trees or stuff them with tissue to maintain form. For collectors or custom pairs, use clear storage boxes to protect from dust while showing them off.
Protect Before You Step Out
Apply a sneaker protector spray before wearing them outdoors. It acts as a shield against dirt, water, and stains — especially for customs with unique paint or fabrics.
Rotate & Rest
Wearing the same pair daily wears them out faster. Rotate your sneakers to let each pair rest and breathe. It also keeps the soles from flattening and prolongs comfort.
Final Tip:
Good sneakers deserve good care. Treat your customs like art — because that’s exactly what they are.